it all starts with

it all starts with

community

community

Wildfire connects brands, movie & game studios with 48M+ members across Discord communities for authentic activations, measurable through first-party community data and historical performance.

Submit Brief

120%

120%

Communities

Communities

Terence John

Terence John

Iron clad

Iron clad

Complete

Complete

Steve Harrison

Steve Harrison

Walo Gamerz

Walo Gamerz

Ongoing

Ongoing

planned with
data,

planned with
data,

built for culture

built for culture

Thousands of community ad placements and contextual insights feed proprietary AI-enabled tech to find the right communities, craft creative, and extend what performs. H

  • We work with professional, established communities

  • We design campaigns with community context, not just creative ideas

  • We use past performance and insight to guide decisions

who's it


for?

For Brands & Agencies

  • Reach Gen Z audiences in Discord without risking brand safety

  • Run scalable campaigns without losing authenticity

  • Learn what actually resonated, not just what ran

For Game Studios

  • Engage players where they already are

  • Support launches, updates, or live ops moments

  • Turn community participation into measurable impact

end to end

delivery

From brief to reporting, without guesswork.

We manage the entire process: creative, approvals, execution, and measurement.

Every campaign includes advanced brand lift reporting and full post-campaign insights so you can prove impact, not just impressions.

Our

Secret

Sauce

What's powering our high-performing campaigns?

INSIGHT

We know what works.

Spark uses performance data from hundreds of Discord campaigns to recommend which audiences, formats, and creative hooks drive results. We don’t guess – we plan with proof.

Communities

Direct partner relationships.

Our unrivalled network of 48mil+ members provides the variety of large and small, vetted and engaged spaces for valuable brand partnerships at scale.

Creative

Community-first ideas, not recycled ads.

Our team builds activations that feel native to Discord, crafting moments that communities want to engage with and then scale them across Reddit and beyond.

TECHNOLOGY

Built to scale community media.

Our ever-improving Spark platform lets us plan, launch, and measure everything in one place, from audience discovery to reporting, with brand-side access coming soon.

Testimonials

Solving
huge problems
for huge brands

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Our AI in Spark takes into account past campaign data first and foremost to predict performance per community, also using our zero-party survey data showing interests, and location, and contextual fit. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are included on every campaign as added value, by default!

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Our AI in Spark takes into account past campaign data first and foremost to predict performance per community, also using our zero-party survey data showing interests, and location, and contextual fit. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are included on every campaign as added value, by default!

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Frequently Asked

Questions

How does Wildfire select communities for campaigns?

Our AI in Spark takes into account past campaign data first and foremost to predict performance per community, also using our zero-party survey data showing interests, and location, and contextual fit. When onboarding communities to the platform, we get this data directly from the admins and assess each community's content to tag them appropriately for campaigns.

What ad formats are available?

Depending on the brief, we'd recommend relevant formats like gaming tournament sponsorships, announcements, giveaways, UGC competitions or something bespoke like a Discord Activity!


Touchpoints in a community include announcements, custom channels, pinned events and chat insertions.

Do you manage campaigns?

Wildfire is a fully-managed service, taking a brief and translating into a community-first creative strategy with reporting and measurement in place.

What campaign analytics are offered?

We report on estimated impressions, clicks, engagements (mentions/reactions), conversions and brand uplift studies are included on every campaign as added value, by default!

How do you ensure brand safety?

We vet communities during onboarding to assess content suitability and activity levels, Discord has its own ever-improving AI moderation capabilities, and ensure a community's mods and Wildfire staff are watching closely during brand activations to uphold platform and community rules.

Can you provide case studies?

Absolutely! Get in touch and we can show how we've driven results with our creative strategy and audience network across Discord so you can get a leg up on your first campaign.

Wildfire

Insights

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Finally, a way to reach Discord communities.

Interested in discussing options with the team? Get in touch.

Get Started

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.

Enabling brands and game developers to reach and engage Discord communities authentically and at scale.

info@getwildfire.gg

Copyright 2025 Certainly Stuff Ltd.

All rights reserved.